|
Today, fulfilling a commitment outlined in the
Protocol for the 32nd America's Cup, AC Management
published its accounts for the period ending June
30th, 2004. It is the first time the organisation
responsible for the America's Cup has operated in
such a transparent manner with regards to its financial
position.
The total budgeted revenues for the event are forecast
at 210 M€. With expenses budgeted at 195 M€, there
is an anticipated surplus of nearly 15 M€ which
is to be split between the challenging teams (45%),
the Defender (45%), and the event organiser (10%)
as per the Protocol for the 32nd America's Cup.
Revenue until now has been raised through the Host
City fee, the main partner Louis Vuitton, partners
Endesa and Grupo Santander, and supporters, Adecco,
Ford, Nespresso, and Dockwise. Forecast expenses
include (as a percentage of overall expenses) Start-up
costs at 3%, Marketing and Commercial costs at 10%,
Communication and Media at 21%, Race Operations
at 13%, General Operations at 39% and General and
Administration at 13%.
"We see this occasion as a natural part of fulfilling
our mandate," said Michel Bonnefous, the CEO of
AC Management. "It is important that in this new
era of a bigger, more dynamic America's Cup, the
event organiser is fully transparent, and accountable
to its stakeholders - the teams, our partners, our
host cities, and the public who support us".
"We are proud of what we and our partners have
achieved in the short time since the end of the
last Cup. But this is just a beginning. Our expenses
to June 30th represent just six per cent of what
is in the budget…so that means we have 94% of our
work left to do."
The next accounts, cumulative to December 31st 2004,
will be presented near the end of the first quarter
of 2005.
|