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Middle
Eastern airline Emirates has signed a multi-million-dollar
sponsorship deal with Team New Zealand, apparently
securing our participation in the 2007 America's
Cup regatta in Spain.
The contract, understood to be for as much as $NZ50
million, was signed in Dubai three-and-a-half weeks
ago.
Team NZ boss Grant Dalton told New Zealand media
earlier this month he was "not far" from signing
sponsorship deals for nearly $100 million of the
total $150 million needed to mount a Cup challenge.
Dalton did not respond yesterday to calls made via
his PR man, Warren Douglas. Nor was Emirates' New
Zealand country manager Chris Lethbridge contactable
on Tuesday.
Emirates PR woman Pamela Wong said "as far as New
Zealand is concerned, we have had no contact [from
Emirates headquarters] and we know of nothing that
has been signed."
Earlier this month Daily Telegraph sports writer,
Tim Jeffery, tipped a Middle Eastern airline would
be Team NZ's title sponsor. Team NZ failed to respond
to this speculation.
It is understood some high-profile Europeans are
also keen to kick in funds to support Team NZ and
Emirates will make an announcement about the sponsorship
deal within weeks.
The carrier has taken an increasing interest in
New Zealand recently. It started flying out of Auckland
to the Middle East via Sydney last August and yesterday
announced special launch fares to Melbourne, Dubai
and Europe for services out of Christchurch from
1 July.
Emirates was a major sponsor and official carrier
for the 2004 Holden NZ Open Golf Tournament in January
and is a sponsor of the NZ Barbarians rugby team.
Last May the government pledged up to $33.75 million
as a marketing partner for Team NZ's Cup challenge,
but with strings attached. America's Cup Minister
Trevor Mallard said the final level of contribution
would depend on Team NZ's ability to raise substantial
funding from the private sector as well as an assessment
of the potential economic benefits for leveraging
off the races. There were other undisclosed commercially
sensitive conditions.
Since launching in 1985, Emirates' sponsorship has
expanded from local events such as the Dubai World
Cup (the richest horse race in the world), the PGA
desert golf classic and the Dubai Shopping Festival
to global events and entities such as international
cricket and the Sydney Symphony Orchestra. It paid
$US30 million recently to be the key sponsor at
the next FIFA Soccer World Cup in 2006.
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