As you can clearly see, the look and feel of the 32nd America's Cup has changed.

From today, ACM have a bright, bold, new identity and you'll see it in use across all of our communications platforms from now onwards.).

"Mariscal is using deconstructed pictures, a new range of colours and atmospheres, along with his trademark handwriting to reflect the openness and spirit of the 32nd America's Cup," said Michel Hodara, the Chief Operating Officer for the event organisers.

"We think the new look is much more inclusive and open and says, 'come and join the party', which is exactly the message we want to send for the 32nd America's Cup."

Mariscal himself will come to Valencia to personally experience the new spirit of the 32nd America's Cup on the 18th June. He'll be able to take in the action of the Valencia Louis Vuitton Act 4, as the 2005 racing season for the America's Cup begins.