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Desafío Español signed yesterday
evening another sponsorship agreement, reaching
another milestone in their successful commercial
promotion.
This time, the group that will sponsor the home
team of the 32nd America's Cup is Viajes Marsans,
the oldest and largest Spanish tour operator, present
throughout Spain, Europe and Latin America. As part
of the agreement, the logo of the tourist group
will appear on the boat's mainsail.
According to Gonzalo Pascual, president of Viajes
Marsans, the financial part of the sponsorship agreement
consists of 3 million euros of direct cash contribution
to the team's budget in addition to other indirect
contributions, such as advertizing, marketing as
well as promotion (therefore, the figure could be
as high as four or five million euros).
This makes it the sixth important sponsor for the
Spanish team, with another one to be announced shortly.
Agustín Zulueta, technical director of Desafío Español
2007, gave some interesting news concerning the
team's new boats.
First of all, ESP-88, the new boat under construction,
will be launched shortly, without getting into details
but he emphasized it was the team's intention to
race with it in Louis Vuitton Act 12 two months
from now.
Secondly, having covered almost 95% of their budget
of 60 million euros, the team can now seriously
think about the second new boat whose design and
construction should begin in July or August.
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