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Desafío Español unveiled this afternoon
the new colors for the hull of the team's future
boat ESP 97.
According to Agustín Zulueta, technical and sports
director of Desafío Español, the change in colors
and branding was made for two reasons.
Firstly, the team's principal sponsor and owner
of the marketing rights of the hull, Iberdrola,
wanted to rejuvenate the image and branding of the
boat, making it closer to its own corporate colors,
predominantly green, while adding another logo right
below where the helmsman usually stands.
Secondly, the new image requires less paint and
fixes some minor glitches. There are just 4 colors
in the new design while ESP 65, ESP 67 and ESP 88
required a total of 13 different colors.
That alone drastically reduces the time needed to
paint the hull from 12 days to just 2, eliminating
in addition approximately 15 kilos of paint from
the hull that designers can put in the bulb. It
also makes repairs faster to carry out, especially
in case of a collision.
According to Zulueta, a detail that might sound
minor plays an important role. There are no vertical
lines but instead all 4 colors are separated horizontally
by curves. A vertical line of separation between
two colors on the hull is more exposed to seawater
and particular attention and care is needed every
evening after the yacht returns from the races.
By eliminating these vertical lines the shore crew
reduces its workload. .
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