The first italian challenge for next America's Cup edition is starting up from Panama City.

The italian challenge, managed for this first phase by 'International Global Service Co.' (a marketing & communication company with base in Panama), will be named 'Fuxia Challenge'.

All is around the colour, the fuxia colour, which will be the baseline of the challenge for all the sportive iniziative. Fuxia will be the hull, fuxia will be the sails, and the partners will be only international large consumer companies with target market the female world.

All of these activities are needed to give coherence to the marketing project.

The fuxia team want to become the second all-female crew in the America's Cup history (after America3 1995). It will be headed by a woman, of course, and it will be composed only by SHE sailors (the best of the international ranking list).

News will be the choice of the yacht club which launch the challenge to next America's Cup, as well.

"At the end of this edition in Valencia (32nd edition) some presidents and commodore of the most important yacht club will receive the project and can decide to participate to a competition for the final choice of the Yacht Club partner", said the Fuxia Challenge. " The winner will assure for the project all the aspects needed to the participation of the oldest sportive event in the world (technical services, legal, and so on,..)".

As soon as the yacht club will be chosen the managing structure will be created (in the nation of the yacht club): obviously the most part of the managing team will be composed by women.