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Larry Ellison's BMW Oracle Racing
team is leading a drive to stage the America's Cup
every two years instead of four, a switch that may
make it difficult for new syndicates to break into
sailing's most prestigious event.
Most of the 12 teams competing this year are "strongly
in favor'' of a two-year cycle because it would
cut costs and provide a more regular revenue stream,
said Tom Ehman, a director of the team led by Ellison,
chief executive officer of Oracle Corp., the world's
third-largest software maker.
"You would get more interest, more excitement,
more events in a shorter period of time, more television,
more revenue and less money going out the door,''
Ehman, a veteran of nine America's Cups, said in
an interview at the London Boat Show. "It's
a much better deal.''
"The world has changed, people's attention
span is shorter,'' he added. "In the America's
Cup, when we had this four-year cycle it just went
into the big abyss.''
The four-year cycle was designed to give new syndicates
time to gather sponsors, boat designers and crew.
Two years would give new teams less time to mount
a threat to those who already have their infrastructures
in place.
Less preparation time "gives consistency to
the existing teams whether they are rich or poor",
said Paco Latorre, spokesman for race organizer
America's Cup Management. "It doesn't discard
new teams but it favors existing teams.''
This is an opinion that seems to be shared by James
Pleasance, managing director of Force 10 Marketing,
which specializes in sailing sponsorships.
"For new challengers to raise the sort of money
they need to be competitive against these very well-funded
teams, it would be a tighter time frame,'' he said
in an interview. "However, a shorter cycle
will boost interest in the cup.''
Businessman Keith Mills said the new British team
Origin he's trying to put together at a cost of
120 million euros ($155 million) could probably
finish no better than third if the next edition
were in 2009. "The second one, in 2011, we
aim to win".
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