The Binda Group, a major Italian luxury brand, is the new official sponsor of Team Shosholoza at the 33rd America's Cup.

Leader in the watch, jewel and accessory categories - with brands that include Breil Milano, Nike Timing, Seiko, Lorus, Paris Hilton Watches and Ducati watches - the 100-year old Group announced yesterday its entrance into the world of sailing through the Breil Milano sponsorship of Team Shosholoza.

"We are really proud to support Team Shosholoza in this wonderful endeavour", said Marcello Binda, CEO of the Binda Group. "This co-operation venture ties up two teams that share the same values: passion, commitment, pride and the audacity to face up to the big names in unchartered fields."

Binda previously signed up South Africa actress Charlize Theron as their new ambassador and she said "she would try to make time in her busy schedule" to come on board the Shosholoza.